Branding
A logo, colours and a voice that make you look like the established business you are — and a guide so everything you print or post matches.
- Logo and colour palette
- Tone of voice and messaging
- Brand guide you keep
from $1,000About branding →
Web design · Branding · SEO — Northern Beaches, North Shore and Sydney
Websites that work as hard as you do.
Fast, private websites for small businesses and trades — built without bloat, hosted in Australia, and owned outright by you. No lock-in, no jargon, no surprises.
- Hosted in AustraliaFast for local visitors
- You own every fileNo lock-in contracts
- No trackers, no bloatPrivate by design
- One person, one phone numberNo account managers
What we do
Three steps. Five services. One person who answers the phone.
Everything a small business needs online, in three steps. Start with one, add the rest when you're ready.
Create
Websites
A fast, mobile-first site that turns visitors into enquiries — written, designed and built for your trade or service.
- Copy written for you
- Lead-capture forms and click-to-call
- SEO foundations from day one
from $1,000About websites →
Grow
SEO and Google Ads
Get found by customers in your suburbs — on Google Maps, in search, in the AI answers people now read first, and in paid results when you want them.
- Google Business Profile management
- Local pages and citations
- Ads managed with a plain-English monthly report
from $350/moAbout SEO and Ads →
Social Media and Content
Regular, useful posts that keep you in front of past customers and bring new ones in — without you having to think about it on a Tuesday night.
- Content calendar and posting
- Blog and email newsletters
- Google reviews strategy
from $1,000/moAbout social and content →
Support
Hosting and Support
Australian hosting, daily backups, security updates and a monthly allowance of changes — so your site stays fast and current.
- 99.9% uptime, SSL included
- Daily backups, 30-day retention
- Cancel any time
from $100/moAbout hosting →
Why the Workhouse
Do you want a website that…
Most small-business sites are slow, rented and forgotten. Ours are built to be the opposite.
…loads before they lose patience?
No frameworks, no page builders. Every site is hand-built to load in under a second on a phone on a job site.
…you actually own?
Domain in your name, files handed over, no subscription holding your business hostage. Leave any time with everything.
…respects your customers' privacy?
No trackers or third-party scripts, so no cookie banner and nothing slowing the page down.
…comes with a fixed price?
Three tiers, published up front. You know the number before we start, and what moves it.
…is explained in plain English?
You deal directly with Andrew, who directs your build. No account managers, no jargon, no disappearing acts.
…gets local support?
Sydney-based, Australian-hosted, and a real phone number that gets answered.
Recent work
Built for businesses like yours.
Live sites
Real businesses, real traffic. Each of these is live today and built the same way we build for you: hand-coded, hosted in Australia, no trackers, no page builder, owned outright by the client.
Live site · client
Durable Hardwoods
An Australian hardwood supplier serving builders, councils and infrastructure clients across four states. Product knowledge, species guides and a quote path built for trade buyers.
Visit durablehardwoods.com.au →
Live site · web app
Casting Dice
A free 3D dice roller for tabletop gamers with provably fair rolls, saved macros and encounter tools — no sign-up, no tracking. Proof that fast, self-contained web software needs no framework.
Visit castingdice.com →
Live site · resource hub
SSLM Project
A free, practical project management framework with templates and governance tools. A content-heavy resource site that still loads in under a second.
Visit sslmproject.com →Demonstration sites
What your site could look like. We build a working demonstration for each trade and service we know well, so you can see the layout, copy and local-SEO structure before you commit — then we tailor it to your business.
Demonstration site
Café Near Me
A neighbourhood café site: menu, hours, directions and a booking prompt — all above the fold on a phone.
View the demo →
Demonstration site
Electrician Near Me
A trade site built to win the call: licence and insurance up front, fixed-price promise, 24/7 number and a quote form on every page.
View the demo →
Demonstration site
Physio Near Me
A clinic site built to win bookings: tap-where-it-hurts body map, longer-appointment promise, practitioner profiles and online booking on every page.
View the demo →Where we work
Web design for the Northern Beaches, North Shore and Sydney.
We're based on Sydney's North Shore and most of our clients are within half an hour of us — tradies, clinics, cafés and professional services who want a website that brings in local work.
Northern Beaches
Manly, Dee Why, Brookvale, Mona Vale, Narrabeen, Freshwater, Avalon, Newport, Warriewood, Frenchs Forest
North Shore
Chatswood, Gordon, St Ives, Hornsby, Lane Cove, Mosman, Neutral Bay, Pymble, Turramurra, Wahroonga
Greater Sydney
Anywhere in Sydney, and Australia-wide for businesses happy to work by phone and video.
Who you'll work with
One contact. A team of professional creatives behind him.
Andrew Walshe-Cutter directs every Website Workhouse project. He is your single point of contact from the first call to launch: he scopes the work, sets the fixed price, and oversees the designer, copywriter and developer assigned to your site so nothing is lost between them.
Andrew brings a professional project management background across government, financial services and industry, together with hands-on experience running a business where the phone is the sales team. He leads a small team of professional creatives who each do one thing well, and he keeps the whole job in plain English: a short, defined engagement, one person accountable, and a site that does its job.
How it works
Four steps. About three hours of your time. Live in 3–4 weeks.
01
Week 1
Discovery call
A 20-minute call about your customers, your jobs and what the site must do. You get a fixed quote within two days.
02
Weeks 1–2
Words and design
We write the copy and design the homepage first. You review one mockup — not a dozen.
03
Weeks 2–3
Build and review
The full site is built and tested on real phones. Your review round is included before hand-over.
04
Week 4
Launch and care
We go live, hand over every file, and look after it for 7 days free. After that, a care plan or nothing — your choice.
Free website audit
Not sure if your current site is costing you jobs?
Send us the address and we'll email you a short written audit: what's slowing it down, what's stopping enquiries, and the three things to fix first. No obligation, no sales pitch.
How much does a website cost?
Websites start at $1,000. The $1,000 site is a single home page: a hero, three sections and a footer, in a two-colour palette with one accent colour, supplied with one image and our standard icon set, with SEO set up for your local area and one review before hand-over. Branding is quoted separately. Larger sites are priced by the number of pages, the functionality you need and how much content we write, and you get a fixed quote before anything starts.
How long does it take?
Most sites are live in three to four weeks. The biggest variable is how quickly you can review and send us photos.
Do I own the website?
Yes — the domain is registered in your name and you receive every file. There is no subscription you need to keep paying to keep your site.
What does "no bloat" actually mean?
No page builders, no plugins to update, no third-party scripts. Your site is a small set of hand-built files, which is why it loads in under a second and almost never breaks.
What will my website look like?
Much like this one. We build clear, uncluttered pages: plenty of white space, one idea per section, a calm palette of two colours and one accent, and type that is easy to read on a phone in bright sun. No stock-photo banners, no pop-ups, no animations for their own sake. Every element has a job, usually getting a visitor to call or enquire. If you want something busier, we are probably not the right fit, and we will say so on the first call.
Do you do Google Ads and social media?
Yes. Both are monthly services with a published starting price and no lock-in. Most clients start them once the site is live, so there's somewhere worth sending people.
I've been burnt by an agency before. Why is this different?
You deal with one person from quote to launch, prices are published, the payment is staged (50% to start, 30% at first review, 20% at launch) and you can walk away with your files at any point.
Can you guarantee page one on Google?
No — and anyone who does is guessing. We build the foundations properly and report what's changing each month in plain English. Local results typically show in three to six months.
Ready to put your website to work?
A 20-minute call, a fixed quote within two days, and a site that's live within the month.